Thursday, December 1, 2016

Optimizing Websites in the World Wide Web

In the field of Information Technology specifically in web design and development, a website’s life does not only end when it is put online. The functionalities of a website must be further developed to serve its purposes. When search engines emerged in the World Wide Web, another step for website enhancement has been introduced and this is called Search Engine Optimization or SEO.

SEO entered the field of IT when major search engine companies emerged like Google, Yahoo, and MSN. Later, web companies adopted the term SEO from “Search Engine Optimizers” who dedicated themselves to work on SEO. Now what is Search Engine Optimization or SEO? It is the process of improving the quantity or volume of traffic to a website from search engines via organic or algorithmic search results. It involves editing a website’s content and HTML coding to increase its relevance to the indexing activities of search engines. It considers mostly on a website’s keywords, in which these keywords are being entered primarily by the users who are searching the web. Thus, keywords play a very important role in SEO. HTML tags are edited to contain relevant keywords and apparently the overall content of a website.
SEO also focuses on how to improve the overall web design so that search engines will have good impressions on the website. An organized and easy-to-access website is also a must in SEO. Another technique in SEO is the “black hat”, the former being discussed above is the “white hat”. It is named “black hat” because the technique involves unlikely ways of optimizing a website’s visibility in search engines. Keyword stuffing, Spamdexing, Link Farms, and cloaking are some examples of black hat SEO. Websites that are caught implementing black hat SEO’s are penalized and are automatically removed from search engines’ lists.

The results of SEO are greatly beneficial to online websites. Not only it optimizes your website’s overall look and visibility to major search engines, but it also contributes a lot to long-term marketability of your business online.

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