Friday, May 20, 2016

Search Engine Optimization (SEO)

These past few days I have learned that website development cycle does not only concern about putting a website online and implement other necessary web developments. It also needs to be known in the web. A website must introduce itself to the world of powerful search engines like Google, MSN, and Yahoo.

A web developer's initiative to make a website more popular to the web and therefore, increasing user traffic to it and putting it in high ranks to search engines, is called Search Engine Optimization or SEO. Today this is not already new to the field of information technology more specifically to web design and development. This has been already implemented by business companies who had troubles in online marketing or e-commerce. Ever since search engine developers have started to put their search engines online, web ranking started to be the primary key for online business to gain market online.

When Google emerged to be the most widely used search engine, PageRank also became a competitition for online websites. PageRank is the basis used by Google for a website's rank in the World Wide Web. And through this, Search Engine Optimization has a solid foundation and strong basis for optimizing a website's rank in search engines. When an online website is ranked on top of a search engine's list, users will have greater chances to visit the website and buy products or click advertisements making the website a more visible center for business. In turn, making it more profitable to business companies more specifically to e-commerce business.

This field of web development must not be easily neglected. It is a great tool for creating a more productive online website where users thrive and enjoy visiting to it, buying products and services online.

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